Advantages

POWERFUL

  • Analytics and personalization capabilities comparable to Tier 1 retailers
  • Proven scalability from tens to thousands of stores
  • Quickly answers complex “Big Data” questions without needing data scientists

EASY TO USE

  • Analytics and personalization in one intuitive package
  • Use your existing hierarchies, metrics, and lexicon – no staff learning
  • Multiple strategies automatically identify and act on up-sell, cross-sell, margin-shifting, private brand, shopper retention and competitive opportunities
  • Recommends effective assortments, ads and displays based on shopper behavior

IT FRIENDLY

  • Includes a robust and extensible FMCG analytics library
  • Supports all shopper communication channels – mobile, in-store, at home
  • Built on open standards to integrate with existing and future technology assets
  • Advanced security lets you share just the data you choose with your vendors/partners
  • Deploy In-house or In-the-Cloud; migrate as desired

benefits
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