Benefits & Capabilities

benefits-1

Supports virtually
every
segmentation
strategy

benefits-4

Reach your shoppers through their favorite communication channels

benefits-2

Predictive analytics optimize targeting of ads & offers to each individual shopper

benefits-5

Localize assortment and merchandising to suit individual store differences

benefits-3

Implements multiple marketing strategies

benefits-6

Affordable solution for independent and mid-tier retailers

SEGMENTATION

Relevance Suite® “Slices and Dices” Shopper Behavior for Better Understanding

Customer Value

Scores each individual customer on spending, frequency, recency and profitability

Departmental

Same metrics as Customer Value, but focuses on each customer’s shopping behavior within each individual Department

LifeCycle

Focuses on customer acquisition, growth, retention and erosion, overall and within product categories

Behavioral

Groups your customers based on their lifestyle / life stage and product affinities

Breadth of Store

Differentiates customers by the number of, and which specific, departments they shop. Measures customer involvement and identifies opportunities for expansion

Spending, Club and Fuel Points

Segments your shoppers on how they earn and redeem points.

INSIGHTS

A Couple of Clicks will Answer your Vital Questions

Best Customers

Sales, basket size, trips, profit, by product & overall?

Customer Retention

Am I retaining my best customers? Who is at risk?

Migration Levels

Category & Shopper gains and defections?

Store-level Insights

What’s the best assortment, ads, promotions, shopping patterns by store?

Event Performance

Which events appealed to my best customers?

“A smart team of experienced retail analytics software professionals. Their platform breaks new ground in the clever way it connects insights with action. It offers the easiest user experience for retailers needing shopper insights without analysts, consultants or other middlemen.”– Eric Williams, Former EVP and CIO, Catalina Marketing

Eric_Williams

PREDICTIVE ANALYTICS

Our Predictive Targeting Improves Conversion, Share of Wallet and Profitability

Targeted Offers:

  • Redeem at 4 times the rate of non-targeted offers
  • Deliver higher-value to specifically targeted shoppers while reducing overall redemption costs
  • Reach achievable trial, up-sell, and cross sell goals based on each shopper’s purchase history
  • Use personalization to achieve your marketing goals
predictiveanalytics

PERSONALIZATION

The Most Compelling Personal Circular for Each Customer

The most relevant offers for each customer

Retailer-specific business rules ensure marketing strategies are enforced

A customer-specific “digital circular” delivered through any channel

MULTIPLE MARKETING STRATEGIES

Create Offers That Meet Your Business Objectives

Efficient Promotions

Reward your best customers with directed marketing funds

“Stretch” Programs

Up-sell incentives based on each customer’s current spending level

Welcome & Retention

Deliver “Thank you” & Repeat rewards to new customers

Competitive Defense

Selectively match competitor’s offers to protect your franchise

“Stealth” Marketing

Offer “special pricing” to at-risk customers

Margin Shifting

Switch buyers to alternative products that return a higher margin

Cross Promotion

Identify correlated categories and items to promote together

New Product Intro

Feature new items to your most receptive shoppers

Test Marketing

Impact of mix change using matched test/control shopper groups

GREAT RESULTS WITH MINIMUM EFFORT

Solve Your Personalization Issues

retail solutions

Issue:

Requires substantial ongoing staff involvement

Solution:

Targeting is applied automatically, with user overrides available when desired

Issue:

Building lists of shoppers requires tedious manual effort

Solution:

Click on report cell(s), create a natural-language rule, or upload a file

Issue:

Shopper lists are not reusable

Solution:

Shopper lists are persistent and updated automatically to reflect recent shopping trips

Issue:

Requires technical support resources and expertise

Solution:

Any permitted user can easily create targeted campaigns

Issue:

Limited and inconsistent strategies

Solution:

Supports multiple marketing strategies

Increase Store Volume and Profits using Relevance Suite® Merchandising and Operations Analytics

Reduce Circular Distribution Costs

Match your mailings to each store’s source of volume by zip code

Improve Assortment

Focus your assortment on each store’s best customer metrics

Identify Best Ad and Display Choices

Know which specific items drive larger baskets

Manage Effective In-Store Events

Target the right audience for each event

Optimize Store Staffing

Schedule staff based on your best customers’ shopping habits

Identify Winner Stores, Diagnose and Correct Laggards

Establish appropriate store benchmarks and evaluate each store against them

assortment-merchandising
Back to Top