Case Studies

Case Study – Improve Personal Circulars

Objective

Improve Relevance of Targeted Offers in Personal Circulars

Action

Targeted product offers based on predicted household redemptions

Results

Participants increased their spending 5%-6% more than others

Conclusion

Personalized Offers Boost Spending; Early Adopters Spend Even More

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Case Study – Brand-Driven Interactive Digital Media

Objective

Increase Brand Sales utilizing existing in-store Kiosks

Action

Employed branded signage, banner ads, additional recipes featuring promoted products as ingredients, and store-specific coupons for promoted products

Results

Personalized Offers Boost Spending; Early Adopters Spend Even More

Conclusion

Increased sales 12% to 30% and coupon redemptions 14% to 31% across multiple chains and featured products

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Case Study – Identify Most Impactful Merchandising

Objective

Evaluate impact of in-store merchandising options on retail traffic and new product sales via test / control store panel testing

Action

A beacon-based smartphone tracking system was installed at a regional retailer. We merged phone tracking data with loyalty transaction data to evaluate the effect on aisle traffic, shopper dwell time, and purchase conversion

Results

Revealed which merchandising changes had the most positive effect on sales of the test product, and helped to understand why

Conclusion

Demonstrated how we can integrate loyalty data with diagnostic data sources to provide a comprehensive test marketing facility

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