Relevance Partners' approach distills the complex issues involving analysis of extremely large frequent shopper transaction databases into a straightforward business model that enables the retailer's non-technical staff to effectively manage their unique "Portfolio of Customers™."
We provide the retailer's operational management team (e.g., category directors, pricing and merchandising managers, advertising managers) with functional reports and Excel-based applications that directly support their existing business processes, enriched through a customer-focused perspective.
Our Relevance Suite™ software solution allows retail management to:
Identify key customer types
Analyze each customer type's distinctive purchase behavior
Quantify their relative importance
Develop differentiated strategies for growth
Identify the best opportunities
Target relevant communications
Partner with vendors/suppliers to share data and market collaboratively
Monitor the results of every action
Calculate individual ROI
It delivers clear, specific direction to marketing and merchandising decision makers, enabling them to drive the desired changes in customer behavior to achieve your growth goals.
Relevance Partners, LLC
Four West Trail
Stamford, CT 06903