Prior to IBN, Dave returned to Information Resources (IRI) where he architected and managed development and implementation of its “Cofinity” loyalty analytics application. He was co-founder and CIO of 1.2.1 eMarketing an early entrant in customer loyalty systems. Dave served as President of IRI’s $60MM Software division.
He has designed and delivered business intelligence applications used by most US CPG manufacturers and retailers. Dave holds an MBA from the University of Connecticut and a BS in Marketing from Northeastern University.
Before co-founding Relevance Partners, Eric worked with Safeway Inc., where he owned the design, prototyping and scaled implementation of Safeway’s FoodFlex™ Nutritional Analysis web site based on individual customer shopping history. Preceding this, Eric spent 3 years working with IBM, Siebel, Fujitsu, Symbol (Motorola), Oracle and major grocery retailers to create a state-of-the-art, transaction-based Customer KnowledgeBase™ and Relevance Engine™. He formerly was CIO of HealthScout / Rx Remedy and SVP of IRI’s national Application Consulting practice.
Eric began his career at Kraft / General Foods in marketing analysis and test marketing, then created Acustar™, a prominent CPG marketing BI application which was sold and supported by Tymshare, Inc. Eric holds an MBA from Amos Tuck School of Business Administration at Dartmouth College and an AB in Mathematics from Dartmouth College.
Roger Bennetts, Founder / App Dev
Roger consulted through EYC Ltd. on strategic customer marketing analytics for Safeway Inc. Roger ran a team of 14 specialists, including sales, project management and application/database design/development resources as VP of Custom Applications at Information Resources, Inc.. His team successfully met the demands of his regional customer base by extending IRI’s foundational offerings to include new tools and services.
Roger holds an MBA from The Stern School at New York University, after receiving a BS from the University of Connecticut College of Engineering.