WHAT WE DO
Most retailers recognize that their existing customer base is their most valuable asset. Nevertheless, they struggle daily to understand, effectively communicate with, and satisfy the diverse interests and needs of their customers.
Relevance Partners enables retailers to better satisfy those needs through superior understanding of their customers, facilitating focused communications and offers that make customers return more often and spend more when they do.
We analyze frequent shopper card data to understand what your customers want, then optimize the messages contained within your existing customer-facing programs:
Relevance Partners manages implementation along with your current staff to improve your existing programs. Our approach yields:
- Assortment - We ensure that critical products for each customer segment are included in the store plan-o-gram.
- Circular - Optimized to suit the customer segment "personality" of your store groups.
- Promotion - Redirect investments to motivate and satisfy individual customer segments.
- Temporary Price Reductions - Focused on the needs of price-conscious customers to deliver maximum impact at the lowest possible cost.
- Personalized Content - Where individual customer communication is available, we provide optimal targeting of individually-relevant messages. We address all available channels including direct mail, email, web site, in-store kiosks, handheld devices, even personal cell phones.
- Increased Same Store Sales - When their needs are better satisfied, customers visit your stores more often and spend more when they do.
- Higher Margin - Achieve greater returns from existing marketing and promotional budgets through better understanding of how to leverage those dollars.
- Improved Market Valuation - Prominent retailers have achieved competitive advantage and correspondingly increased market valuation when they shift to an effective customer-focused strategy.
Relevance Partners, LLC
Four West Trail
Stamford, CT 06903
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