Why Relevance Partners?
- Increase sales, satisfaction, and customer loyalty for retailers, wholesalers, manufacturers, and service providers by enabling them to better understand their customer’s behavior and personalize their shopping experience.
- Each of our founders individually bring 20+ years of experience successfully implementing customer-centric CPG/Retail strategies.
- We’ve honed our analytic capabilities at various Tier 1 retailers (Albertsons, Safeway, Ahold USA, and more)
- Successfully analyzed over 1 billion individually-identified shopper transactions per year.
- Developed deep partnerships with retail technology suppliers including NCR/Retalix, Teradata, and IBM
- Cloud based or integrate with your existing data warehouse architecture.
- Enables retailers to focus their marketing and promotional spending on their most responsive customers and category segments.
- Our Relevance Suite® is designed to be an affordable solution for mid-tier and independent retailers.
Dave Carlson – Founder / CEO
- Architect of IRI’s Loyalty Analytics
- President of IRI Software during high growth years
- SVP of Retail Systems for InStore Broadcasting Network
Eric Friedman – Founder / CTO
- CTO – EYC. Designed Safeway’s FoodFlex® shopper nutrition analysis system
- CIO – HealthScout / RxRemedy, web-based health portal and patient outcomes panel
- Created a state-of-the-art, transaction-based Customer KnowledgeBase™ and Relevance Engine™
Roger Bennetts – Founder / App Dev
- Shopper Insight Applications design and implementation – EYC
- App Dev Management – 1.2.1 eMarketing
- VP Customer Applications – IRI