Why Relevance Partners?

  • Increase sales, satisfaction, and customer loyalty for retailers, wholesalers, manufacturers, and service providers by enabling them to better understand their customer’s behavior and personalize their shopping experience.
  • Each of our founders individually bring 20+ years of experience successfully implementing customer-centric CPG/Retail strategies.
  • We’ve honed our analytic capabilities at various Tier 1 retailers (Albertsons, Safeway, Ahold USA, and more)
    • Successfully analyzed over 1 billion individually-identified shopper transactions per year.
    • Developed deep partnerships with retail technology suppliers including NCR/Retalix, Teradata, and IBM
  • Cloud based or integrate with your existing data warehouse architecture.
  • Enables retailers to focus their marketing and promotional spending on their most responsive customers and category segments.
  • Our Relevance Suite® is designed to be an affordable solution for mid-tier and independent retailers.


Dave Carlson – Founder / CEO

  • Architect of IRI’s Loyalty Analytics
  • President of IRI Software during high growth years
  • SVP of Retail Systems for InStore Broadcasting Network

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Eric Friedman – Founder / CTO

  • CTO – EYC. Designed Safeway’s FoodFlex® shopper nutrition analysis system
  • CIO – HealthScout / RxRemedy, web-based health portal and patient outcomes panel
  • Created a state-of-the-art, transaction-based Customer KnowledgeBase™ and Relevance Engine™

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Roger Bennetts – Founder / App Dev

  • Shopper Insight Applications design and implementation – EYC
  • App Dev Management – 1.2.1 eMarketing
  • VP Customer Applications – IRI

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